Our business

Referral Rock is a privately held business based outside of Washington, D.C.

We believe that customer referrals drive a majority of sales to small businesses but some are lost because people are too lazy. Our goal is to make referring friends so easy that a referral is never lost.

On the business side, we want to make it seamless for any business to create, manage and track a referral program. Referrals should run themselves so you can get back to the part of the business you love!


How it started

Referral Rock was founded by Joshua Ho in 2014. Joshua is a serial entrepreneur who has had his fair share of successes and failures in business. As with most founders, Joshua is in charge of everything but came up in the business world through his technical skillset and business savvy.

So as I was sitting in a car dealership waiting for service, I watched a new customer come in and mention they were referred by a previous customer. The dealer looked confused and not able to place the name of the previous customer. That’s when I realized small businesses lacked the tools to make a customer referral program work. I have taken the best practices of customer referral systems for big businesses and built one specifically for small businesses.

- Joshua Ho

If you are interested in seeing a "behind the scenes" look at our business, we write about it on our insights blog.

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