Referral Rock is a privately held business founded in 2014 with headquarters in the Washington, D.C. Metro Area.

Referral Rock provides referral marketing automation software that can be used for any business to increase revenue by leveraging your existing customer and partnership base. We’ve developed the leading referral marketing platform for small and medium businesses to run and scale their referral marketing efforts.

Referral Rock provides referral marketing automation software that can be used for any business to increase revenue by leveraging your existing customer and partnership base. We’ve developed the leading referral marketing platform for small and medium businesses to run and scale their referral marketing efforts.



If you are interested in seeing a "behind the scenes" look at our business and how we got started, we write about it on our insights blog.

Our Core Team

Joshua Ho

CEO / Product Architect

Joshua is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is a odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the business throughout the customer lifecycle.

A third time entrepreneur who has build many scalable systems servicing customers like Wal-Mart and Aflac. His background in engineering and software architecture as well as his passion for customer experience helped him realize he could build solutions that fit a business need. An engineer who firmly believes building a business is just another system to build.

Outside of Referral Rock, Joshua is a competitive handball player who also enjoys engineering marble towers and elaborate train track systems with his two kids.


Mica Longanecker

Head of Sales / Customer Success

Mica heads the sales and customer success teams at Referral Rock, ensuring that our clients implement effective referral programs that seamlessly integrate with their business and sales workflows.

An experienced sales and business development professional with experience leading technology and consulting companies. Mica’s experience includes sales and marketing, partnership development, strategic planning, business model creation, software development, team building, P&L, and leadership combined with strong operational execution.

Mica gets excited about using technology to improve the world and simplify our lives. He believes in creating useful, client-driven solutions with a strong commitment to customer success.

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